Google recognizes the value of these pages, so the links lend credibility to your content quality. In 2023, mobile devices generated over half of all global website traffic. Google incorporated mobile indexing in 2019, and it’s been a crucial ranking criterion for content ever since. Because so many users are searching from phones or other mobile devices, considering and optimizing mobile UX supports your site’s overall performance. To fix this, determine the canonical page and implement 301 redirects. These are HTTP status codes used to correct indexed duplicate content.
Additionally, content must be created with search engines in mind, meeting the criteria for ranking high in search results. SEM, or both SEO and PPC, is beneficial for ad-heavy keywords—terms that trigger many ads in search results. In these cases, organic results are often pushed further down the page.
Quickly Build SEO Reports with Drag-and-Drop Widgets
Easily find SEO related issues on your website and get actionable data to fix them before they become a problem. See where your SEO BHS Links is working and where it needs improvement. Yoast SEO drastically simplifies adding schema for WordPress, WooCommerce and Shopify users. The SEO plugin outputs JSON-LD (the format preferred by Google) to add schema markup directly to your page’s HTML — no coding required.
After auditing hundreds of websites, the most frequent or significant problems are not complex technical SEO issues. For example, if you want to capture People Also Ask placements, identify common questions Google is showing in the PAA box. You can do this by simply searching for your target keywords and noting what questions appear in the PAA section. Click on the arrow next to the number indicating the number of backlinks from a certain domain. This expands the view to show specific pages that link to your competitors. You’re competing with others in your space for the top spots in search rankings.
If you’re interested in exploring Core Web Vitals of a single page, navigate to the Page Audit section and access the Technical Audit tab. Before you choose any of these solutions, I recommend checking each orphan page with Google Analytics to see if it gets traffic. Once the crawl is complete, you’ll see orphan pages marked with grey nodes in the site structure. You just need to go through these pages and clean up unnecessary links. Prolonging existing redirects to the new site can hinder Google’s ability to reach the intended page and waste the crawl budget.
Ubersuggest is an analytics tool that helps us with several areas of research. All SEO audit recommended tasks implemented on your site are the stepping stones for your site architecture to be fully optimized. Securing your website is vital for every website today, not just those dealing with sensitive information.
Google Business Profile
An SEO audit is the process of analyzing a website to identify issues that affect its organic visibility in search engines like Google. All of these factors are compiled and organized into an audit document for consumption by the business owner or marketing manager. SEO audits can just be a list of issues but often includes a proposal from the SEO auditor to complete the work.
Consider your budget, the size of your website, and your SEO goals when making your decision. Get useful information about the quality and quantity of backlinks pointing to your website, ordered by their importance. Save your backlinks lists, export them in different formats and track your backlinks status over time. The dashboard offers instant access to reports, monitors, and analysis tools. Run a website crawler to get a technical SEO audit whether you are launching a site, moving your website, or looking for ways to improve search performance.
- In addition, you may consider auditing your SEO on a quarterly basis.
- By tracking results, you can measure the impact of your audit (e.g., increased rankings, traffic, and engagement).
- It offers performance reports, your site’s indexing status, and insights into core web vitals like interactivity and loading performance.
- Tools like heatmaps and user surveys can show you what people really want.
How to conduct a website audit: 10 elements to review
Now, you will need to download the key files to create the tool in Claude. If you are serious about increasing your search traffic, the $18 Pro subscription to Claude is the way to go and is WAY better than ChatGPT which costs $200/month. Pro Claude users get access to the Projects feature within Claude.